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mobilegeddon update

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WHAT IS MOBILEGEDDON?

Simply put Google is changing its algorithm so that on searches made on mobile devices, “mobile friendly” sites will be elevated over sites that are not mobile friendly. So, a user who is performing a Google search from her phone or tablet will be shown search results for websites that are designed to fit her smaller device. According to Google a mobile-friendly site boils down to the following:

  • Avoids software that doesn’t render well on common mobile devices. (Think Flash)
  • Uses text that is readable without zooming.
  • Sizes content to the screen properly without having to scroll horizontally. (Vertically is fine.)
  • Places links far enough apart so that the correct link can be easily tapped.

HOW IT AFFECTS CURRENT WEBSITE RANKINGS?

As we noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

This update:

  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally
  • Applies to individual pages, not entire websites

While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.

WHAT WEBSITE OWNERS CAN DO?

  1. Switch to a Responsive Theme:

Google has already stated that they prefer responsive web design and feel it’s the best option for users. Check out the responsive WP themes over at Theme Forest or pick up any of the responsive Genesis child themes here. If you’re building ecommerce sites, consider a switch to Shopify and check out any of their responsive templates.

  1. Have a Designer/Developer Redesign Your Site:

If switching themes is just not possible, you can look to hire a designer + developer to switch your current design into one that’s responsive. You’ll end up with a site that looks much like the one you have now with only a few tweaks/changes.

  1. Create a Mobile Site on a Sub domain:

Rather than switching themes or hiring a designer/developer to redesign your current site into one that’s responsive, you can instead opt to create a mobile-specific site on a sub domain. You’ll have the advantage of leaving your current theme alone completely and still providing for a good user experience for those on mobile. i.e. m.YOURSITE.com

 

  1. Fix or Remove Elements that are keeping you from passing the Test:

We had an issue where a site was built on a responsive Word Press theme, but the issue that was keeping the site from passing the mobile test was the table being used on the site. We were using Table Press and simply needed to add the extension that made the tables responsive. Alternatively, we could have just removed the table completely to fix the issue.


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